July '25

Summer is in full swing, and July brought the heat both inside and outside the gym. With leads flowing, events popping off, and teams firing on all cylinders, it's been a non-stop month of movement. Ready for some Juicy July insights?

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Big wins for CrossFit Dawn this month 💥

We’ve just wrapped our second campaign since they moved into their brand-new space in Leytonstone.

This was a big move for Arend and the team, so we made sure the new home of Crossfit Dawn had a welcoming party of new faces ready to start their fitness journeys.

With room to deliver an even better member experience, a content-led ad strategy using walkthroughs and UGC-style visuals that helped tell their story in a real, relatable way.

“That’s insane growth, I’ve never experienced that kind of net growth in my gym in that short period of time.”

- Just in time for CrossFit Dawn’s 10-year anniversary this August 🔥

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House of Fitness

Primrose Hill

Our amazing client House of Fitness just opened their doors at the new Primrose Hill site last week.

We highly recommend checking out this premium facility with a beautiful fit-out and a serious attention to detail.

House of Fitness is renowned for it's community built on personalised coaching, expert support, and a hands-on approach that’s been at the heart of everything they do since opening in Mill Hill back in 2015.

Massive congratulations to Rez and the team on this incredible space, all the hard work certainly shines through 🔥

We can't wait to get down there for a workout.

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Meet Josie

Introducing Bullet’s Social Media Manager, Josie!

Josie is the force behind our daily digital presence, keeping the Bullet community connected, informed, and entertained.

Outside the office, she’s into music festivals, baking, books, and aerial hoop. Basically, a great mix of calm, chaos, and creativity.

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JULY SALES TIP

"LET'S GET YOU BOOKED IN FOR A TASTER SESSION"...

When talking on the phone with your inbound leads, avoid running a 'needs analysis' or (even worse) explaining everything about your facility without being asked - the chances are they are busy and not in the mood for a long call...

Instead, focus your energy on getting them booked in for a taster session (or a tour and a chat) - analysis and explanations can be done once they are in front of you.

From that point - you have the option of selling them straight onto membership or the intro offer they opted in for initially.

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