May '25

May madness has come to a close and a sizzling summer is right on the horizon. Here's a look back on some of this month's moves...

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“The way you communicate with the world now is through content so you need people who know how to turn out content of represents and aligns with your brand. Being able to bring that across on the digital side, across Google and across Meta, is so fucking unique, I don’t think there’s another company out there in the industry that actually has that under one roof”

One of our favourite partnerships to date.

Working with Jab for almost the past year to launch and grow their brand new Victoria facility has been an absolute pleasure.

Undoubtedly one of the best group training concepts out there, with a killer community and a unique brand that has already developed a cult following.

Jab is paving some new roads in the fitness scene and we cannot wait to see what moves George and Hannah make next 👀

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BFT HQ Campaign

Unlocked. Unmissable. Unstoppable.

To kick off our official partnership with BFT, we ran a nationwide campaign with all UK studios for their 'BFT Unlocked' Open Week.

Our goal was to re-educate the local market about BFT to build value, trust, and brand awareness, while providing newcomers with an ultra-low-barrier opportunity to try BFT, within a limited timeframe and with limited spaces available.

BFT's offering is built around 50-minute functional training and strength-based classes, delivered across 14 unique workout types in a supportive, community-driven setting.

We took full control of the campaign creative, with support from our sister company Shot By Bullet, to deliver a well-balanced blend of content designed to engage with our target audience at every stage of their decision-making process.

The campaign went off with a bang, with over 500 new people booking into their first class across the five UK BFT Studios during Unlocked Week.

We’re very excited to develop this partnership in the coming years and watch BFT grow across the UK.

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Visiting Basis London

Lunch break lifts & good vibes only

This month, the Bullet team headed to Basis London -where building strong bodies AND strong minds is the goal.

We dropped into their packed lunchtime class and got stuck in.

Check out our reel to see what we got up to.

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MAY SALES TIP

LISTEN CAREFULLY!

If you listen carefully, your customer will tell you exactly how to sell to them.

Unfortunately, the common belief is that the best salespeople need to have the 'gift of the gab' or to 'not take no for an answer'.

Forget about this, it's not the 90's. Your job is simply to connect your amazing product or service, to your customers personal goals or challenges. This is much less about how well you can talk, but more how well you can LISTEN. Closely. Caringly. With genuine interest.

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