October '25

We've just given our newsletter a little revamp.

We shook up our contents FOR YOU based on the feedback we heard FROM YOU.

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RECENT BRAND MOVES WE LOVED

A QUICK SUMMARY OF BRANDS WHO ABSOLUTELY NAILED IT RECENTLY

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1. CrossFit leans into grit: “CrossFit Is the Cure” campaign

CrossFit launched a bold new positioning with the tagline “F*ck the Quick Fix. CrossFit Is the Cure.” The campaign is intentionally raw, rugged, and defiant, distancing the brand from quick-fix fitness hype and instead owning endurance, consistency, and deeper performance.

This is Crossfit making a confidence statement and standing by its philosophy.

Why this matters: It’s a reminder that real gyms can win by leaning into depth over flash. Your best move might be to reject cheap “get-fit-fast” copy and double down on meaningful brand differentiation.

READ MORE HERE

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2. Burn Boot Camp “Proud” campaign: reaching new demographics

Burn Boot Camp launched a campaign called “Proud”, aimed beyond their typical core demographic. They’re intentionally pulling in people who’ve felt excluded or overlooked (older populations, people of varied fitness levels…) and celebrating progress over perfection.

Their inclusive storylines and emotional positioning reframe “fitness” as progress, ownership, and pride (not just aesthetics).

Why this matters: If your gym or studio aims to grow, picking the right emotional tone (not just “more reps, more gains”) can work really well in unlocking new audiences.

READ MORE HERE

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BEHIND THE SCENES AT BULLET

SEE WHAT WE'VE BEEN UP TO THIS MONTH

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Coaches Congress

One of the brightest highlights of this month was Coaches Congress that we were a part of this year.

If it wasn’t great enough to just be surrounded by some of the best minds and communities in fitness… our stand also turned into a mini arena with our Grip Strength Challenge, and things got seriously competitive!

A massive thanks to everyone who stopped by, got involved, and brought the energy.

And a big shoutout to our winners, who both took home the main £500 Bullet x Shot By Bullet credit prize.

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Men’s: Charlie from Function Fitness - 172.8
Women’s: Gemma from Vorto Fitness - 108.2

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Wrapping another amazing season with Turf Games

FITC Manchester wraps up another incredible Turf Games season and makes us reflect on what a few incredible years of partnership it’s been for us.

Over the past three years, we’ve been proud to be part of almost every event, capturing the grit, energy, and spirit that make Turf what it is. It’s been an amazing ride working alongside such a passionate community of athletes, coaches, and creators who continue to raise the bar every time.

Here’s a quick look back at some of our favourite Turf moments and highlights from across the years.

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GymSync

GymSync closed last month out with GymSync Overload, which was the biggest GymSync event to date with record-breaking numbers of gyms taking part. The energy on the floor was next level. It’s clear the GymSync community is growing fast, and we’re excited to keep building on that momentum together.

Here's how this edition went down at one of our great clients' gyms - CrossFit TwentyThree.

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FOOD FOR THOUGHT

THE ARTICLE OF THE MONTH

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If your gym only sells workouts, you’re getting left behind.

Gyms sell lifestyle. Clothing brands build communities. The lanes are merging.

These hybrid fitness brands are emerging as the winners. The ones that sell both sweat and culture. Both products and lifestyles. People don’t buy memberships. They buy identities.

Whoever controls more touchpoints (training, nutrition, recovery, community...) will own more of the customer and more of their identity.

That’s why the future of fitness isn’t category-based. It’s ecosystem-based. And you should build yours too if you want to stay relevant.

READ FULL ARTICLE HERE

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OCTOBER SALES TIP

ARE THEY GHOSTING YOU OR ARE YOU GHOSTING THEM?

Most leads don’t ghost because they’re not interested. They ghost because life gets in the way. They saw your ad, clicked through, got distracted, and never came back. That’s not rejection - that’s a reminder to follow up.

The truth is that the majority of sales don’t happen on the first message, they happen on the third, fourth, or fifth. So if you’re not following up, you’re not “losing” leads - you’re giving them away.

Don’t overthink it. Keep it short, friendly, and direct: “Hey, just wanted to check in and see if you’re still thinking about getting started?” That one line might be the difference between another cold lead and your next new member.

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